What It Is

The No-Lift Activator created to work especially with our new Demi-permanent Liquid Color contains Coconut Oil. The special formula allows pigments to develop without lightening or shifting the natural hair color.

What It Does

• 4X the Shine*

• Zero Ammonia, Zero Alcohol**, Zero Lift 

• Acidic Formula

• Our alcohol free** base maintains hair’s hydration and softness after multiple uses

• Formulated with Vitamin B5. Vitamin B5 improves conditioning of the hair