Achieve icy, salon-quality blonde with the Redken Shades EQ 010VV Platinum Lavender Ice 3-Pack. This professional, ammonia-free, demi-permanent gloss is perfect for toning, refreshing, and neutralizing unwanted warmth while leaving hair shiny, soft, and healthy-looking.

Formulated with Redken’s acidic technology, Shades EQ conditions, as it colors making it ideal for blondes who want a cool, platinum finish without damage.

Perfect for: • Neutralizing yellow/brassy tones • Maintaining icy, platinum blonde shades • Refreshing faded color between salon visits • Adding shine and smoothness

What’s included: • (3) Redken Shades EQ Gloss 010VV Lavender Ice (2 oz each)

Why you’ll love it: • Ammonia-free & gentle on hair • Adds incredible shine and tone • Trusted by professional colorists • Long-lasting, even results

✨ Authentic professional salon product