What It Is:
Dia color is an ammonia-free alkaline demi-permanent haircolor designed to refresh, cover grey (up to 70%), and add shine.  
 
What It Does:
• Up to 70% grey coverage with Melanin Gap Filler Technology. 
• Lifts up to 1.5 levels. 
• Provides up to 6 weeks of glossy color and 2x shine*. 
• Conditions hair with Shea butter, glycerin, and hyaluronic acid. 
• Offers 40 intermixable shades across ten tonal families. 
* vs. unwashed hair.
 
What Else You Need to Know:
● 1:1.5 mixing ratio. 
● 20-minute processing time. 
● 60ml tube size  
● 92% naturally derived formula**. 
● Fully intermixable with Dia Richesse.