Meet the new standard in demi-permanent liquid color – healthy, long-lasting results & always gentle on hair. Available in 24 vibrant shades.

What It Does

• 4X the Shine*  • Zero Ammonia, Zero Alcohol**, Zero Lift • Acidic Formula • Our alcohol free** base maintains hair’s hydration and softness after multiple uses • Formulated with Vitamin B5. Vitamin B5 improves conditioning of the hair

*vs. untreated damaged hair