Liquid-cream alkaline demi hair color designed to deliver both the power of a color and the care of a gloss. This advanced, ammonia-free formula leaves hair intensely nourished and moisturized with a glossy shine.
 
• Up to 75% gray coverage
• Up to 1 level of lift
• Up to 8 weeks of vibrant, true-to-tone color
• Up to 2.3x glossy shine*
• Visibly healthier, shinier, and more hydrated hair after just one service
• Fast mixing and easy rinsing
• 50-shade fully intermixable palette
 
* Vs. Our Traditional Permanent Cream Color